ISMPP Highlights
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Message from Our Leadership
Robert J. Matheis
ISMPP President and CEO
News and Trends
Scientific Platforms 101: A Foundation for Consistent Medical Communications
“Our team is having trouble prioritizing our medical communication activities.” “Across our team, we cannot agree on core communication concepts.” “Our publication agency performed a lexicon analysis of our publications and found significant inconsistencies with how we described the mechanism of our product.” Have you heard someone say these things within your company?…
Transcending the Paper Poster: Going Beyond Two Dimensions
Strictly defined, a poster is a paper print designed for display on a wall or vertical surface. Posters can include visual images, text, or both. The printed poster dates back to the 1840s, following the advent of color lithography, which the printing industry refined and ultimately automated to make mass production possible…
What Would You Do?
In our role as medical publication professionals, we may occasionally encounter situations in which it is not obvious how to ensure good publication practice. Have you ever wished you could consult the ISMPP membership for guidance when these situations arise? Here’s your opportunity!
What Would You Do? is a section of The MAP that presents case scenarios as an educational tool for medical publication professionals. The section provides a case scenario to ponder, and readers are invited to participate in a poll by selecting one of the listed solutions. Readers can also submit their thoughts on the scenario anonymously. The poll results, plus educational insights, are posted in a later issue for readers to digest.
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ISMPP (pronounced IzMap) is the only nonprofit organization founded by medical publication professionals for medical publication professionals