Michael Thompson, PhD, ISMPP CMPP™, currently freelance medical communications professional; Former employee of Complete HealthVizion, an IPG Health Company; John Gonzalez, PhD, Solanum Medical Communications Ltd.; Caroline Halford, BSc, Springer Healthcare, part of the Springer Nature group; Krupa O’Neill, PhD, ISMPP CMPP™, Scientific Pathways Ltd, a Nucleus Global agency
This is the first article in a two-part infographic series covering strategic publication planning and tactical delivery. The second article, Tactical Delivery of Medical Publications: A Visual Journey, was posted on October 25, 2022.
Developing a strategic publication plan is vital to ensuring that key audiences can access the information they need to understand the potential benefits of a pharmaceutical product. Developing a plan is a complex process, and needs engaged involvement from a variety of stakeholders, with medical publication professionals playing a central role.
But the work does not stop when a plan has been developed; it is important that a plan is periodically reviewed and revised to reflect the changing product and competitor environment, ultimately ensuring that patients can derive appropriate benefit.
This overview provides a stepwise visual guide on how to approach the development of a strategic publication plan and provides guidance around how it can then be assessed and adapted. The tactical roll-out of a finalised strategic plan is outlined in a partner guide posted in The MAP on October 25, 2022.
