Medical publication policies and guidelines offer a framework for best practices, but there may be situations when more than one approach seems reasonable. The primary purpose of “What Would You Do?” is to explore examples of such situations. With the limited information provided to interpret the scenarios, you may find yourself agreeing with one, more than one, or none of the proposed actions. And that’s the point ‒ you should debate, contemplate, and communicate (with a comment) before selecting your “best” answer. 

You are leading the strategic publications and data communication portions of business planning with your medical affairs and real-world outcomes teams. Your marketing colleagues have requested a seat at the table during these discussions, which would be a first, and your medical affairs/real-world outcomes colleagues do not feel comfortable but defer to you on how to proceed.

What Would You Do?

Poll will close on January 25, 2021.

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