This graphic article has been developed as part of the efforts of the ISMPP Social Media and Web-based Metrics Working Group.

Alternative, article-level publication metrics (“altmetrics”) provide publication planners with a powerful tool to understand the uptake and impact of individual publications. This graphic article provides an overview of the wide variety of article-level altmetrics available, and how they can be used to assess different types of audience engagement.

The article also describes some of the key providers of altmetrics and their different approaches to capturing and synthesizing them, as well as differences in the types of metrics that can be obtained from different providers. Lastly, it shows how these different approaches can affect the metrics reported for an example publication.

In addition to scanning through the graphic article below, ISMPP members can click here to view the graphic article and can access it in the Member Center of ISMPP’s website. #ISMPP_SocialMedia_WebMetrics

Special thanks to the following members of the ISMPP Social Media and Web-based Metrics Working Group who contributed to the graphic article: Tom Rees, Stacy Konkiel, Liesa Ross, and Stephanie Faulkner.

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