Andrea Cole, Senior Vice-President, Ashfield Healthcare Communications

The 2015 European meeting of ISMPP was held in London in January and provided a fantastic opportunity for a diverse array of delegates to address “Medical Publications for Better Patient Care: Integrity, Innovation and Impact”. Over 200 delegates from 15 countries representing more than 90 different organisations participated in this crucial meeting in the medical publication professionals’ calendar.

As is customary, the meeting kicked off with a review of the previous year providing everyone with the opportunity to understand the key developments that impacted medical publication professionals in 2014. This was followed by an overview of the role of medical publications for devices and diagnostics. Two new session formats were used at this year’s meeting: an oral presentation session allowing authors of selected abstracts to give an overview of their research, and a roundtable session featuring expert moderators on novel topics.

In-keeping with the spirit of the meeting theme, the keynote presentation was given by a physician who treats cancer patients and a patient advocate/cancer survivor who talked about issues pertinent to the audience. The first day was rounded off by an ISMPP update from Al Weigel and news from the Certification Board before the delegates enjoyed the networking reception including a chance to review the posters and exhibition area.

Exhibition area encouraged interaction and discussion
[Photo credit: Angela Cairns, Ashfield Healthcare Communications]

A fascinating panel discussion bringing together all those involved in publications from the bench to patients sought to understand what matters to each stakeholder group within the process. The meeting was brought to a close by Professor Henry Thomas Marsh, a leading British neurosurgeon, who shared his experiences in an inspiring “send-off” speech.


%d bloggers like this: